Dave Purdy

Education: B.A. Mass Communications (Advertising)

Curriculum included seventy five percent liberal arts: advertising campaigns, advertising research, advertising principles, copywriting, media sales, writing for mass media, ethics, public relations, web page design

Represent Telephone Company in connection with local business customer advertising in the Yellow Pages Directories
Contact designated businesses (advertisers and non-advertisers) for the purpose of selling Yellow Pages advertising
Responsible for meeting aggressive sales quotas and objectives
Visit these businesses to obtain pertinent information about the business itself, potential markets, problems faced in doing business, current advertising and results from it. Discusses role of Yellow Pages advertising in attracting new customers and retaining existing clientele
Prepare sample layouts and value proving background information, as basis for recommending advertising programs customized to meet the needs of each business
Prepare forms, letters, handle a large volume of detailed paper work and execute contracts for billing. Prepare necessary paperwork for publishing and billing the advertising
Work with reference material including sales practices and tariff regulations

Establishing new relationships with local businesses
Maintaining good relationships with local businesses
Helping local businesses succeed through the use of radio advertising on Infinity Broadcasting stations in Tampa Bay
Broadcast news and traffic for local television and radio affiliates such as WRBQ 104.7, WYUU 92.5, Bay News 9 and Fox 13
Creating and managing assorted databases of pertinent information
Operating multiple cameras and coordinating helicopter shots for traffic television news
Creating live animation maps and traffic information through specialty software programs on both Macintosh and IBM compatible computer systems

Worked with creative department. Making banner ads, website design with HTML and Photoshop. Copywriting, proofreading, research and development, voice-overs for commercials

Character voices for radio, television and other multi media
Writing and reading copy for television and radio commercials
Monitoring and observing potential news stories throughout the Tampa Bay area, using computer resources, radio scanners and communication with local government agencies
Respond to the scene of potential news stories
Obtaining footage with Hi-8 MM video camera for use on television news stations throughout Tampa Bay as well as national news sources

Produced and starred in entertaining show for Cox's Warm 94.9FM large listening audience
Worked with many different computer programs dealing with music as well as voice
Kept listeners informed of current weather conditions as well as news events

Broadcasting news, weather, sports and special events on the radio
Produced, directed and starred in many local commercials
Appeared live on behalf of the radio station at various entertainment and charity events

Created my own website with HTML
Proficient in Microsoft Office applications Word, Excel, PowerPoint and Outlook as well as Cool Edit Pro and currently learning Photoshop. Extremely computer literate with a strong grasp of the Internet. Ability to pick up any computer applications within a short period of time
Excellent voice talent
Superior leadership skills, outstanding organizations skills, I am a self-starter

Served in the United States Navy, held a top-secret clearance working with anti-submarine weapons. At 19, was the youngest workstation supervisor on the USS Downes FF-1070
Interned at Storer Cable in New Port Richey where I worked with video editing, broadcasting and cameras
Interests include digital photography and videography

My Website