Dave Purdy
St Petersburg, FL
Education: B.A. Mass Communications (Advertising)
Tampa, FL
December 2003
- Curriculum included seventy five percent liberal arts: advertising campaigns, advertising research, advertising principles, copywriting, media sales, writing for mass media, ethics, public relations, web page design
Experience:
Tampa, FL
February 2006 - Present
Directory Advertising Sales Rep
- Represent Telephone Company in connection with local business customer advertising in the Yellow Pages Directories
- Contact designated businesses (advertisers and non-advertisers) for the purpose of selling Yellow Pages advertising
- Responsible for meeting aggressive sales quotas and objectives
- Visit these businesses to obtain pertinent information about the business itself, potential markets, problems faced in doing business, current advertising and results from it. Discusses role of Yellow Pages advertising in attracting new customers and retaining existing clientele
- Prepare sample layouts and value proving background information, as basis for recommending advertising programs customized to meet the needs of each business
- Prepare forms, letters, handle a large volume of detailed paper work and execute contracts for billing. Prepare necessary paperwork for publishing and billing the advertising
- Work with reference material including sales practices and tariff regulations
Tampa, FL
August 1997 - February 2006
Account Executive/On Air Personality
Duties:
- Establishing new relationships with local businesses
- Maintaining good relationships with local businesses
- Helping local businesses succeed through the use of radio advertising on Infinity Broadcasting stations in Tampa Bay
- Broadcast news and traffic for local television and radio affiliates such as WRBQ 104.7, WYUU 92.5, Bay News 9 and Fox 13
- Creating and managing assorted databases of pertinent information
- Operating multiple cameras and coordinating helicopter shots for traffic television news
- Creating live animation maps and traffic information through specialty software programs on both Macintosh and IBM compatible computer systems
St Petersburg, FL
August 2003 - December 2003
Advertising Intern
- Worked with creative department. Making banner ads, website design with HTML and Photoshop. Copywriting, proofreading, research and development, voice-overs for commercials
Tampa, FL
June 00 - Present
News Stringer/Voice Over Actor
Duties:
- Character voices for radio, television and other multi media
- Writing and reading copy for television and radio commercials
- Monitoring and observing potential news stories throughout the Tampa Bay area, using computer resources, radio scanners and communication with local government agencies
- Respond to the scene of potential news stories
- Obtaining footage with Hi-8 MM video camera for use on television news stations throughout Tampa Bay as well as national news sources
St Petersburg, FL
May 97 - Jan 98
On-Air Personality
Duties:
- Produced and starred in entertaining show for Cox's Warm 94.9FM large listening audience
- Worked with many different computer programs dealing with music as well as voice
- Kept listeners informed of current weather conditions as well as news events
Palm Harbor, FL
Sept 94 - Sept 97
On-Air Personality
Duties:
- Broadcasting news, weather, sports and special events on the radio
- Produced, directed and starred in many local commercials
- Appeared live on behalf of the radio station at various entertainment and charity events
Special Skills:
- Created my own website with HTML
- Proficient in Microsoft Office applications Word, Excel, PowerPoint and Outlook as well as Cool Edit Pro and currently learning Photoshop. Extremely computer literate with a strong grasp of the Internet. Ability to pick up any computer applications within a short period of time
- Excellent voice talent
- Superior leadership skills, outstanding organizations skills, I am a self-starter
Other:
- Served in the United States Navy, held a top-secret clearance working with anti-submarine weapons. At 19, was the youngest workstation supervisor on the USS Downes FF-1070
- Interned at Storer Cable in New Port Richey where I worked with video editing, broadcasting and cameras
- Interests include digital photography and videography
My Website